This policy explains how Alaro Ltd uses cookies and similar technologies on our websites at alaro.com and alaro.ai, what each one does, and how you can control them.
Both addresses serve the same website. They sit on slightly different infrastructure, so a small number of cookies appear on one address and not the other. Where that is the case, it is noted below.
Who We Are
Alaro Ltd is a company registered in England and Wales (company number 15576861). Our registered office is Labs, 90 High Holborn, London WC1V 6LJ.
For the purposes of data protection law we are the data controller for personal data collected through these websites. We are registered with the Information Commissioner's Office under reference ZC229865.
What Cookies Are
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to remember your preferences, and to give site owners information about how their site is used.
Not everything that stores information on your device is a cookie. We also use two related technologies, and because the law treats them the same way, so does this policy:
- Local storage — data saved in your browser that persists until it is cleared.
- Session storage — data saved only for the duration of a browser tab, cleared automatically when you close it.
Where this policy refers to cookies, it means all three unless we say otherwise.
The Cookies We Use
Strictly Necessary
These are required for the website to function securely. They do not require your consent, but we list them here so you know they exist. They are not used to track you or to build a profile of your interests.
| Cookie | Set by | Purpose | Type | Duration |
|---|
_cfuvid | Cloudflare | Distinguishes individual visitors who share an IP address, so security and rate-limiting rules apply correctly. Not used for tracking or analytics. Appears on alaro.com and alaro.ai. | Necessary | Session |
|---|
__cf_bm | Cloudflare | Bot management — helps tell automated traffic from real visitors. Appears on alaro.ai, and on HubSpot's domains (such as hs-scripts.com and hsforms.com) when HubSpot loads. | Necessary | 30 minutes |
|---|
cf_clearance | Cloudflare | Stores confirmation that a visitor has passed a Cloudflare security challenge, so the check does not have to be repeated on subsequent requests. Appears on alaro.ai. | Necessary | ~1 year |
|---|
__client_uat | Clerk | Authentication token confirming the current user is logged in. Required for access to the Alaro platform. Appears on alaro.ai. | Necessary | ~1 year |
|---|
__client_uat_5kQimvKT | Clerk | Instance-specific variant of the Clerk authentication token, tied to Alaro's Clerk configuration. Required for access to the Alaro platform. Appears on alaro.ai. | Necessary | ~1 year |
|---|
transitioning | Alaro (session storage) | Remembers that you are moving between pages so the page transition animation plays correctly. | Necessary | Until tab closed |
|---|
alaro_consent | Alaro | Remembers your cookie choices (which optional categories you accepted or rejected, and when) so we don't ask again on every page. Only set once you make a choice. | Necessary | 6 months |
|---|
Analytics
These cookies help us understand how the platform is used so we can improve it, and measure how well our LinkedIn ads work. We only set them if you agree, and you can withdraw your agreement at any time.
| Cookie | Set by | Purpose | Type | Duration |
|---|
ph_phc_[key]_posthog | PostHog | Records a unique device identifier, user identifier and session data to track how the platform is used. The full cookie name includes a project-specific key between the ph_phc_ prefix and _posthog suffix. Observed on alaro.ai. | Analytics | 1 year |
|---|
__hstc | HubSpot | Main HubSpot tracking cookie. Records a visitor identifier and the timestamps of the first, previous and current visit, and counts sessions. Set on alaro.ai. | Analytics | 6 months |
|---|
hubspotutk | HubSpot | Keeps track of a visitor's identity. When the demo form is submitted, it is passed to HubSpot so the submission can be linked to the visitor's earlier activity. Set on alaro.ai. | Analytics | 6 months |
|---|
__hssc | HubSpot | Counts page views within the current session and helps work out when a new session has started. Set on alaro.ai. | Analytics | 30 minutes |
|---|
__hssrc | HubSpot | Tells HubSpot whether the browser has been restarted, so a new session can be started. Set on alaro.ai. | Analytics | Session |
|---|
bcookie | LinkedIn | Browser identifier used by the LinkedIn Insight Tag to recognise the browser, so visits and contact form submissions can be linked to our LinkedIn ads. Set on linkedin.com. | Analytics | 1 year |
|---|
li_gc | LinkedIn | Stores the visitor's consent to LinkedIn's use of cookies for non-essential purposes. Set on linkedin.com. | Analytics | 6 months |
|---|
lidc | LinkedIn | Routes requests to the right LinkedIn data centre. Set on linkedin.com. | Analytics | 24 hours |
|---|
li_fat_id | LinkedIn | Indirect identifier used to attribute a contact form submission to the LinkedIn ad that brought the visitor to the site. Only set when a visitor arrives by clicking one of our LinkedIn ads. Set on alaro.ai. | Analytics | 30 days |
|---|
Personalisation and Testing
These are not essential. We only set them if you agree, and you can withdraw your agreement at any time.
Intellimize does not use cookies. It stores information in your browser's local storage instead. Under UK law this makes no difference — the rules cover storing information on your device however it is done — so we treat it exactly as we would a cookie, and it is listed here for that reason.
| Cookie | Set by | Purpose | Type | Duration |
|---|
intellimize_data_tracking_type | Intellimize (Webflow Optimize) | Local storage entry recording how visitor data is tracked for personalisation and A/B testing. Observed value: "always". | Personalisation | Until cleared |
|---|
intellimize_tracking_policy | Intellimize (Webflow Optimize) | Local storage entry recording which tracking policy applies to the visitor. | Personalisation | Until cleared |
|---|
intellimize_user_117791052 | Intellimize (Webflow Optimize) | Local storage entry holding an anonymous visitor identifier, so that personalised content and tests stay consistent between visits. | Personalisation | Until cleared |
|---|
intellimize_117791052 | Intellimize (Webflow Optimize) | Local storage entry recording which personalised experiences and test variations the visitor has been shown. | Personalisation | Until cleared |
|---|
intellimize_activity_117791052 | Intellimize (Webflow Optimize) | Local storage entry recording recent activity on the site, such as pages viewed, used to choose which experience to show. | Personalisation | Until cleared |
|---|
intellimize_attributes_117791052 | Intellimize (Webflow Optimize) | Local storage entry holding visitor attributes, such as device type and how the visitor arrived, used for audience targeting. | Personalisation | Until cleared |
|---|
intellimize_server_context_117791052 | Intellimize (Webflow Optimize) | Local storage entry caching context returned by Intellimize's servers for the current visitor. | Personalisation | Until cleared |
|---|
intellimize_integrations_117791052 | Intellimize (Webflow Optimize) | Local storage entry holding data used by Intellimize's integrations with other tools. | Personalisation | Until cleared |
|---|
Note on Intellimize: Intellimize routes its requests through our own domain rather than its own. This is a standard configuration, but it means its activity may appear to originate from alaro.com or alaro.ai rather than from a third party. We mention it so the table above is not misleading.
Third-Party Services
Some services we use receive technical information about your visit — including your IP address — even where they do not set a cookie. This is an unavoidable consequence of loading content from another provider.
| Service | Provider | What it receives / does | Category | Cookies set |
|---|
| Webflow | Webflow (via Amazon CloudFront) | Hosts the site and delivers its pages, images and scripts from cdn.prod.website-files.com and d3e54v103j8qbb.cloudfront.net. Receives the visitor's IP address and browser details. | Essential | None |
|---|
| Adobe Typekit | Adobe | Delivers the fonts used across the site, and reports font usage statistics back to Adobe. | Essential | None |
|---|
| unpkg | unpkg / Cloudflare | Delivers an open-source library used for smooth scrolling. | Essential | None |
|---|
| Cloudflare | Cloudflare | Security, bot protection and content delivery for alaro.com and alaro.ai. | Essential | See above |
|---|
| Google Tag Manager | Google | Loads other scripts on the site, including HubSpot and the LinkedIn Insight Tag. Receives the visitor's IP address and browser details. | Essential | None |
|---|
| HubSpot | HubSpot | Runs the book a demo form and records site visits. Receives form submissions, pages viewed, IP address and browser details. The form loader is served from highbeam-marketing.b-cdn.net. | Analytics | See Analytics |
|---|
| LinkedIn Insight Tag | LinkedIn | Measures how our LinkedIn ads perform. Receives pages viewed, when the contact form is submitted, IP address and browser details, which LinkedIn may match to LinkedIn members for ad reporting and audiences. Only loads if you accept analytics cookies. | Analytics | See Analytics |
|---|
| Google reCAPTCHA Enterprise | Google | Protects the book a demo form from spam and abuse. Receives the visitor's IP address, browser details and how they interact with the page. | Essential | None on Alaro domains; Google may set its own |
|---|
How to Control Cookies
You can change or withdraw your consent at any time using the cookie settings link in the footer of our website.
You can also control cookies through your browser. Most browsers let you see what cookies are stored, delete them individually or entirely, and block them from being set. The method differs by browser — the help pages for Chrome, Safari, Firefox and Edge each explain it.
Blocking strictly necessary cookies may stop parts of the site working properly. Blocking the others will not.
Changes to This Policy
We review this policy periodically and whenever we add or remove a service that uses cookies. The date at the top shows when it was last updated.
Contact Us
If you have questions about this policy or about how we handle your personal data, contact us at hello@alaro.ai, or write to us at Labs, 90 High Holborn, London WC1V 6LJ.
You also have the right to complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk.
Drafted by Alaro.